“George and Jane” SOLITAIRE TRIPEAKS Marketing
I pitched and developed two human characters that could reflect human characters to give the studio the flexibility to explore a wide variety of dramatic scenarios featuring “Real world People” who would exist outside of the game in real life situations where Solitaire Tripeaks exists as a brand.
Prior to the creation of “George and Jane” the studio had no sharable characters or animation pipeline that would allow for rapid iteration as well as consistent design standards.
This Campaign went on to monopolize ad spend for several months, and was a driving factor in bringing Facebook ad spend back to completive levels after years of stagnation. Even more transformative, Due to the success of the George and Jane character rigs, the studio greenlight the production Tiki 2.0 character rig.